Select an ebusiness company (regional or international) and prepare a Essay

Select an ebusiness company (regional or international) and prepare a case study about what makes it special (you may want to re - Essay Example These retail firms like Amazon are countering the sale and purchase of large number of products pertaining to different categories through its internet sphere. In fact, the emergence of these online retail firms has changed the way through which the people generally make purchases and sales. People started becoming more accustomed to the virtual sphere where they were presented with a huge variety of options of many commodities belonging to different categories. Further the online retail firms like Amazon started intensifying their product portfolio through the activities of mergers and acquisitions and presented to the customers quality products at cheap and affordable prices. Further the study of Amazon is also conducted based on the twelve new principles brought out for the emerging internet economy by Kelvin Kelly. The activities of Amazon is also closely monitored against the practices of its several competitors like EBay in the online retail market and other physical dealers of books and compact discs like Waterstone’s Book company. Such close monitoring would help to understand the effects and potency of Amazon’s strategic initiatives taken to rule the online retail market. ... Amazon.com also earned fame for being the selling agent of a large number of popular retail firms belonging to various sectors. The company puts increased focus to gather a huge market share and also to augment its profitability position. Amazon.com commenced its pioneering work from the period of 1990 owing to the mass scale development and spread of internet user in both domestic and commercial purposes. The advancement of internet helped many companies to conduct sales and purchase activities among a large number of customers on a worldwide basis via the web sphere. In this context, Jeff Bezos came out with an amazing business plan during 1994 which later shaped into Amazon.com to venture into the sphere of online retailing. In the initial years the company mainly highlighted on the selling of books, videos, compact discs, and other computer peripherals and accessories through the online sphere. The company focusing on the sales of books, compact discs, videos and other stuffs str essed on providing the customers with products with a low price range that would help in mass market penetration in lesser time periods. Amazon.com earned a huge popularity within a short period in this direction for the quick delivery of orders placed with it. The company through a large database of publishers and wholesalers helped in faster dispatch of ordered books and materials. Furthermore the company by offering discounts on various categories created a further interest in the consumer’s mind to make purchases through its website. The company also focused to enhance it customer relationship activities through encouraging them in making recommendations, and providing other services like generating information about new

Wal-Mart retail marketing Research Paper Example | Topics and Well Written Essays - 2250 words

Wal-Mart retail marketing - Research Paper Example The retailers should therefore purpose to blend traits that have the capability to work together and result to maximum customer satisfaction. Considering the importance of retail mix, it is therefore worth for a company to invest considerable time strategizing its retail mix. It is important to note that the more time and efforts a company puts on ensuring maximum customer satisfaction, the more customers it is likely to get. In addition, consumer satisfaction will be significant in ensuring a competitive advantage for the organization. For instance, once customers are satisfied there is a high probability that they will develop loyalty towards the organization and will not move on to the competitor organizations. Further, it will be possible to acquire more new customers. Nothing can feel good for any business person than making their business more profitable as compared to that of their competitors. A good retail mix will ensure this form of success. To develop a good retail mix, t he retailer has to consider a number of elements namely; pricing, store layout and design, merchandising, location, communication and customer service. The retail mix for Wal-Mart are analysed below; a) Merchandise range and assortment This is a retail mix element that focuses on the type of goods the organization sells. Each organization has its own target market and target customers (Pradhan, 2010). When deciding on which